Curated by our beauty lovers – featuring Erica Kvam.

Some routines create their own kind of ease — the kind that quietly build a genuinely good hair day. For Erica, it all starts with the basics. In the shower, she reaches for All Soft Shampoo and Conditioner from Redken — a combination she trusts for softness, moisture and a smooth result.

“Prepping is key,” she says. “The result is always defined by what you use beforehand.”

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At her vanity, one product is in centre: the Extra Large Bombshell Volumizer from Color Wow. Worked into the roots before blow-drying, it adds lift and structure without weighing the hair down. A round brush, a few rollers, and the shape begins to set.

Even on freshly washed hair, she finishes with a hint of The Super Dry Shampoo Melrose Place from OUAI — a small step that adds subtle texture and helps the blowout last.

And just before heading out, she reaches for the OUAI St Barts Hair & Body Mist. A soft, clean scent that lingers through the day and adds that final sense of ease. “It just smells incredible” she says.

A fresh, long-lasting blowout that carries her through the weekend — proof that thoughtful prep and a few well-chosen products can make all the difference.



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