Why you need it: A unique formula that lengthens and curls your lashes, without smudging! Maintains mega volume for the whole day, and easily removed with water.
- 100% thought lashes looked fuller
- 80% thought lashes looked longer
Why was it created?
After years of disappointing mascaras, that failed to deliver what they were supposed to do, I searched all over the world to create a mascara that gave me BIG volume. Working with the top cosmetics laboratories, I formulated the perfect volumizing mascara that didn’t smudge and can be worn all day. It’s also sweat and water resistant. I wear this mascara to the gym (shhh, it’s a secret), and it won’t budge even after a long run or spinning class! XOXO, Alice Founder, Elizabeth Mott
The secret Weapon: The hourglass brush shape, with its long and short bristle pattern, delivers just the right amount of mascara to each lash. It’s like magic, watch your lashes grow BIGGER with each layer.
Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax,Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80,Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499